You can work towards a man’s heart through his stomach, but when we talk about women, the only thing that can melt her heart and spin her mind is “Respect”. Don’t know when will all the men understand that. But one man who did understand this well has got applausable place in United Nations body that focuses on gender equality and women’s empowerment.

We are proud to inform you that our very own Bollywood hunk Farhan Akhtar becomes the First Male Ambassador of UN Women. Farhan’s motive is to focus his efforts on South Asia.

The Bhaag Milkha Bhaag star was in limelight since he started his own campaign, “MARD – Men Against Rape and Discrimination”. This campaign aims to give a jolt to men and their morals, and make them more aware about the safety of women, which is the most important aspect to secure women these days. There is a need for creative and committed men like Farhan, to push the “gender equality” and “women’s empowerment” issue.

Farhan Akhtar Becomes The First Male Ambassador Of UN Women

We always knew about Farhan’s versatile personality and talent that has fetched him a safe place in the field of acting, film making and singing. But his dedication towards this social cause has melted the hearts of all the women in our country.

Modus Operendi of being the brand ambassador is that he will devote his efforts to promote the empowerment of women and girls across South Asia. In addition, he has also been designated as an advocate for UN Women’s newly launched “HeForShe” campaign. It is an initiative aimed at placing all the men at centre of activism and interaction in order to put an end to persistent inequalities faced by women and girls all around the world.

India and many countries in the South Asia region have come across a spate of high-profile incidents of violence against women, which includes Nirbhaya and many more instances which have yet not been given justice. Such series of brutal and fatal gang rapes can be subdued only through a value system which can end gender disparity. Farhan Akhtar is all set to provoke all the Indian men to act as a catalyst for change.

Farhan Akhtar Becomes The First Male Ambassador Of UN Women

According to him, it gives his MARD initiative an added edge to work together towards a more gender equal country and world. He believes that since he is a supporter of UN Women’s HeForShe campaign, he must emphasize towards a role that men and boys can play in banning the crime against women and girls, and moving towards gender equality.

Multi faceted is the only way to describe Farhan Akhtar. He is young and talented, and a master of so many traits. He is one of the most imaginative popular film makers of Bollywood, and now Farhan is said to be an ideal representative for interacting the need for gender equality to his male contemporaries and peers.

Hope Farhan’s passion for the cause not just improvises the situation in the country, but also will galvanize good loads of effect and reach the hearts and minds of men in South Asia. So now we have one man standing against all those men who try to portray masculinity through their abuse towards fairer sex.

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